Is mobile traffic important?

These days, a website can be viewed in many devices from any mobile device to tablets or desktops. Mobile media is now bigger than desktop. Mobile traffic has overtaking desktop traffic. Even google rolled out its mobile friendly update in April of 2015 , giving importance to mobile friendly websites in search rankings for mobile search results. We work with many news publication websites and most of the time we find the mobile traffic to be at least 60%. So, if you want to reach wider audience , your must have a mobile friendly or responsive website.

How to check mobile traffic data in google analytics

Login to your Google analytics account and , under Audience , go to Mobile : Overview. There you can find the percentage of your visitors coming from desktops and percentage of visitors coming from mobile devices. You can also see all the devices. This would give you an idea on how much traffic you are getting from different devices and having a responsive website ensures that you have your site working fine in all the devices.

Tools to check your website

You can use the following tools to see if your website is mobile friendly or not.

Now, if your site passes through the tests and its mobile friendly then give yourself a pat on the back. You deserve it. And if it failed or you see any issues with it. Then, you have to resolve them ASAP.